Marketing Of Tesla and Unknown Worlds Entertainment

Social Media is used by many different companies these days. There are two companies i am going to compare, which are Unknown Worlds Entertainment and Tesla. Tesla is a renown energy storage company that also makes electric vehicles. They use social media for a number of things. For instance they use it to advertise their products, promote what accomplishments they are making in their industry. Tesla target audience for their products are the general public as well as other companies that want to buy their electric semi-trucks. Tesla bridges their relationships with their customers by communicating using social media via Facebook,twitter,blogging or emailing the customers directly. To keep themselves relevant Tesla marketed towards higher income families their their vehicles. Once they established themselves enough they started to do lower priced cars to target lower income families. They also sell directly to the customer using self owned showrooms. Their website allows you to customize your own Tesla car and buy that exact car.  Now for a slightly different company that specialists in game development. Unknown worlds is a independent game developer. they have made a few successful games like Natural Selection one and two. Their most recent game that was a big hit was Subnautica. Unknown Worlds uses social media for updating their progress on games they are working on. They don't just use it for updating their progress they also use it for advertising their games, answering customers questions and helping troubleshoot issues for their game. Unknown worlds target audience they reach are people who are gamer's and the general public. They build relationships with their customers by keeping the public posted with their progress on games or answering questions about their game. Their strategy to reach most demographics is build relations with the general public by posting frequently as well as selling their games at a lower price to make it more available to a larger number of people. 

Dutta, Arieez. “A Deep Dive Into Tesla Business Strategy.” Feedough, 26 July 2017, www.feedough.com/tesla-business-strategy-and-business-model/.

Rutter, Tamara. "Why Tesla has the most loyal customers" USA Today https://www.usatoday.com/story/money/cars/2014/09/06/why-tesla-has-the-most-loyal-customers/15139377/ 

Tesla (@Tesla) "Schools across Hawaii are using Powerwalls and solar to provide clean power to cool 1,000 classrooms" Feb 23rd 2018, 10:33 AM. Tweet.

Subnautica Xbox One, @SubnauticaXbox. "Subnautica Update 84 has been released on @Xbox One. Bug fixes, gameplay tweaks, Time Capsules... More info: https://unknownworlds.com/subnautica/subnautica-update-84-xbox-one/ … " March 15th 2018, 7:07am. Tweet.